Chrysler | 12 Days of Chrysler | Approach

The Ask
Do something for the 12-Days of Christmas because it’s Christmas, and it would be fun.

The Idea
Re-imagine the 12 Days of Christmas, Chrysler-style. Rewrite the lyrics and show the Pacifica as the centerpiece for a contemporary 12-days approach through the eyes of a Christmas-weary parent.

The Result
A short video dropped each day for the 12 days leading up to Christmas. A final video featuring all 12 vignettes was posted Christmas Eve.