Alfa Romeo | Precision vs. Precision | Approach

The Ask
As a primary sponsor of the 2017 Presidents Cup, Alfa Romeo wanted to become a relevant part of the golf conversation.

The Approach
Develop a connection between the game of golf and the sport of driving.

The Concept
The week leading up to Presidents Cup we released Precision vs. Precision, a series of four short videos that demonstrate the similarities between contrasting disciplines through common principles. Stacking the videos allowed us to keep the content vertical and link the two sports through visuals and language.