Chrysler | Braunability and Canine Companions | Approach

The Ask
Announce the partnership between Chrysler, BraunAbility and Canine Companions. Focus on how each organization benefits from the other.

The Idea
Showcase an individual who has benefited from an assistance dog trained through the Canine Companions organization and has experienced freedom and independence through the use of an upfitted Chrysler Pacifica from BraunAbility.

The Result
A social video featuring the day-to-day life of Wallis and her dog, Mork, giving viewers an inside look at the difference an assistance dog and an upfitted Pacifica can make on a person's independence.