Chrysler | Vantastic Voyage | Approach

The Ask
Chrysler partnered with VanKulture to mod out a Pacifica. Client wanted a clever way to introduce the partnership.

The Idea
Through voting posts, let fans decide on the best mod for the Pacifica, then reveal it at the LA Auto Show. Then, recreate Coolio’s classic hit, Fantastic Voyage, and have him take the fan-chosen modded-out Pacifica from da ‘hood to da ‘beach.

The Result
Partnering with Funny or Die, we re-shot a music video featuring Coolio and some suburban dads looking to cruise to the beach. The video garnered over 1.6M views.