Dodge | History of Drag Racing | Approach

The Ask
Bring the Roadkill Nights and the Woodward Dream Cruise to Dodge enthusiasts in the biggest, baddest way possible while capturing the spirit of Dodge.

The Idea
Showcase Dodge's muscle-car heritage, the role it played during the legendary cruising era Woodward Avenue, and what happened the day Dodge brought modern-day legal street racing back to Detroit.

The Result
Teasers, multiple onsite executions including Facebook live of drag racing on Woodward Ave, an additional live feed of the event with special appearances by the Dodge Brothers and and influencer Kristy Lee, and ultimately, a Dodge-attitude infused docu-style video proving that Dodge and muscle car are synonymous.